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Holi Boli Fashionz Private Limited (Holi Boli - Registered Trade Mark)

Manager Phone: 0091 7735026133 (Hindi, Odia, English)

Director Phone:   0091 9583770614 (English)

Email: holiboli@live.com (all inquiries)

Address: Behind Malipali School, Bhalupali, Ainthapali, Sambalpur, Odisha - 768006, INDIA

We love making women feel valued

Holi Boli is an ethical women’s clothing manufacturer and fashion label based in rural India. We employ local women and provide training, fair wages and meaningful employment. Our collection of quality, eco-friendly women’s clothing is sold globally.

Empowerment & Dignity

Holi Boli was founded on the belief that fashion can be a vehicle to empowerment and dignity for women.

NZ + India

After visiting India in 2006, New Zealand couple Ana and Daniel Wilkinson-Gee were left with a deep conviction to see rural women given the skills and opportunities to lift themselves into better standards of living. In February 2010, they packed up life in New Zealand and resettled in Odisha, India to put this dream into action.

Sharing their work

Ana had previously studied Fashion Design so began teaching home sewing classes for local women. As these classes grew, Holi Boli was born and we began selling the garments the women sewed. We now employ 21 women (and growing) and have trained another 170 in design and sewing. Holi Boli has become an opportunity to make a real difference in the lives of local women and contribute to change in the fashion industry. We are proud to share their work with the world.


Women living free & dignified

Your garment was sewn by a skilful local woman in the village of Bhalupali, Sambalpur, India. These women aren’t nameless labourers, they are like our sisters. Each have precious hopes for the future and fierce determination to provide for their families. They are empowered through a fair wage, safe working conditions and meaningful employment. They are gaining the respect of their families and community. They are living lives of freedom and dignity.


The fashion industry is one of the most polluting and wasteful industries in the world. However, we believe clothing can be sustainably produced by caring for the environment - from how fabrics are processed to how garments are manufactured.

Organic cotton

Our new range includes cotton fabrics that are made from 100% GOTS certified organic cotton.

Organic cotton farming doesn’t use toxic pesticides or artificial fertilisers and keeps the soil, air and waterways healthy. Farmers and their families are also kept safe by not being exposed to chemicals in the field or through their food and water supply.

Our organic cotton fabrics are certified by the GOTS (Global Organic Textile Standard) Certification. GOTS is the leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.


BCI Cotton

Our new range includes Arvind cotton. Arvind is one of India’s largest and most developed textile producers. They were the first large corporation to partner with the BCI (Better Cotton Initiative) global not-for-profit organisation that exists to ensure safer and kinder cotton production for both those growing and working with cotton and the environment.

Green denim

Our denim is supplied by KG Denim, an eco-friendly textiles manufacturer. This is ‘raw denim’ which hasn’t undergone acid washing processes. The production of this denim is better for the environment because it uses less water and reduces the amount of chemicals flushed into waterways.

Natural fabrics

Our range includes garments made from pure linen. Linen is a natural (plant-based) fabric made from the flax plant. No irrigation is required in the growing of the flax plant and it can be processed without chemicals. Linen is also a biodegradable fabric.

Our Sizes

Use a tape measure to measure your bust, waist (above tummy button) and hips. Once you have your measurements, take a look at our size guide to see what sizing will fit you best. Keep in mind that your widest points need to be accommodated. Depending on the style of garment, you may find you can slide between sizes. For example, if you are bigger in the hips, you might find you can downsize in a style that has a fuller skirt to accommodate your hip measurement.